Lotus Knows ... I’m on my Blackberry checking the weather

Victor Toal  December 3 2009 07:27:17 AM

I tweeted about this a few days ago as well and just noticed it again this morning: I have the Weather Channel's app on my Blackberry (it's free, I'm into free stuff) and when checking the weather I noticed a [Lotus knows] add on the top of the app, very prominen and very visible even on the small screen. This is the kind of stuff you would have never seen even just last year, it makes me really hopeful that IBM is really following through with the campaign they announced in he summer. This kind of subliminal advertising is what IBM needs to do for it's Lotus brand to bring it back into the consciousness of the consumer.

And, it is nice to know that Lotus knows I'm on my Blackberry at 6:30 am sitting on a private spot and checking my mail and the weather ... let's see what they do with that knowledge.

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